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Five Reasons to Stage Your Home

 Posted by Elizabeth Donnelly on February 7, 2014 at 4:25 PM

The concept of “home staging” has been around for a number of years now, but some sellers may not yet realize that preparing their home for sale isn’t just an option, it is a necessity. Similar to sprucing up a used car before listing it for sale, most homes require a good clean and polish before they are placed on the market. Home staging experts agree on several more reasons to stage before you sell:

1. Staging helps sell homes faster. A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price; and 24 weeks averaged more than 10% less than list price.

2. Staging investments won’t break the bank. According to other home staging statistics, an average expenditure of $575 for simple cleaning, decluttering, lightening and brightening provides a return of over $2,400 on the sale price of an average home, which is more than a 400% return on investment.

3. Staging provides a market advantage. According to the National Association of Realtors, over 90% of buyers search for homes online before they decide which to visit.  Online real estate videos and photos that reflect nicely staged rooms provide a true advantage over competitors.

4. Staging creates appeal. Residential buyers tend to make emotional decisions when they decide to purchase a home. The potential residence should feel like home as they walk through. Many buyers are simply unable to envision relaxing or raising a family in a home that is dirty, cluttered or in disrepair.

5. Staged homes generate better selling price. According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less than those which sold in the first four weeks. Improving the appearance of your home can help speed up the sale, especially when the home is priced right.

©Caring Transitions 

Real Estate Resources For Mom & Dad

 Posted by Elizabeth Donnelly on June 5, 2013 at 3:14 PM

by Nan Hayes for Caring Transitions

When it comes to choosing housing or buying and selling real estate, the needs of older adults and their families can be quite complex. Selling situations may be complicated by issues such as family dynamics, deteriorating health, personal loss and financial constraints. To provide consumers with dedicated support options, two of the nation’s most professional resources work in partnership.

Senior Real Estate Specialist (SRES)

The National Association of Realtors (NAR) estatblished their Senior Real Estate Specialist© (SRES©) program in 2007. Realtors who invest the time to earn their SRES credential cultivate a unique view of today’s market, including the sale of older homes, senior housing options and the logistics of relocation. They also understand the implications of common financial concerns, including financing options, reverse mortgage, tax laws, probate and estate planning. Today there are approximately 15,000 SRES Realtors nationwide. All SRES Realtors meet NAR industry requirements and are supported by the SRES Council.

Caring Transitions®:

As the nation’s largest professional resource for household relocation and liquidation, Caring Transitions, is uniquely qualified to serve in partnership with the SRES Realtor network.

With independently owned offices in every major market, Caring Transitions® supports families and business professionals as they downsize, sell, move, pack and unpack. With professional Estate Sale and state-of-the-art CT Online Auction capabilities, Caring Transitions® helps consumers with decluttering. They often assist clients by preparing homes for sale. Moving and storage costs may be offset by professional space planning and downsizing services which are typically delivered in advance of a major move.

Not sure where to start?

It is important for families to understand their options when it comes to secure, knowledgeable and qualified resources. Both SRES® and Caring Transitions® work with teams of professionals who assist with all facets of the home sale and relocation process. Both serve as advocates for their older adult clients.

If listing your home for sale is your immediate concern, contact an SRES® Realtor® today.  However, if you think it is best to begin the downsizing process before you list or if you are ready to move to your new home or clear an estate, contact this local Caring Transitions® office. Both groups of professionals will work in concert to support your needs and help you avoid costly and time consuming mistakes.

 

La Jolla Based Franchisee Highlighted In Press Release

 Posted by Elizabeth Donnelly on May 17, 2013 at 4:43 PM

Caring Transitions La Jolla

Will and Suzy Fuller, owners of Caring Transitions La Jolla, were recently highlighted by a local news story in the Rancho Santa Fe Review. The couple, who graduated from their training class this winter, have hit the ground running and taken the local market by storm. With a background in customer service and marketing, connecting with clients and understanding their complicated issues came naturally to Will Fuller.

“Our focus is to minimize the stress and maximize the returns while helping clients through a difficult time,” commented Fuller.

One reason why the Fullers were interested in owning a Caring Transitions franchise are the demographic trends. According to statistics, 79 million baby boomers turned 65 in 2011 which translates to about 10,000 Americans gaining senior status each day.

“It’s a daunting thought that each of those families must face a major change at some point,” said Fuller. “But we have proven systems in place whereby we can remove a lot of the stress – and a lot of times the arguments – out of coping with these often overwhelming major life-changing transitions.”

To read more from this article, head to the Caring Transitions La Jolla website.

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